YouTube uses AR to let you try on makeup during tutorials

Google has noted the huge following beauty bloggers have and are trying to leverage that. Google has made an Augmented Reality tool called Google’s AR Beauty Try-On feature which will let YouTube users virtually try on makeup while watching tutorials and reviews.
The tool creates a split screen as you watch and plays the video on the top half of the screen and the lower half, uses the device’s front-facing cameras to capture users and AR filters to apply virtual makeup samples and shown on the lower screen. Google has used machine learning to give it the capability of working on a full range of skin tones. Google has already demoed the tool with several beauty brands. In those trials, it found that 30 percent of viewers activated the AR experience in the YouTube iOS app and spent an average of 80 seconds trying on virtual lipstick.
While the tool is still in alpha, you can find it through FameBit, Google’s in-house branded content platform. It’ll be up to brands to implement AR Beauty Try-On, but at least one, MAC Cosmetics, has already signed on. With so many beauty bloggers vying for attention on YouTube, it’s likely more brands and influencers will follow suit.