Microsoft announced an e-commerce service called Dynamics 365 Commerce. The eCommerce service allows let brands create detailed personalized product web pages with room for customer ratings and reviews for their online store. The service conveniently integrates with other Microsoft software so business managers can view charts on sales performance and also facilitate better communication between businesses and customers even after a purchase. its Microsoft’s latest effort to attract customers who are in a constant battle with Amazon.
Microsoft has been seeing real growth with the retail sector as the software company’s Azure business takes on Amazon Web Services in cloud infrastructure. Stores like Walmart, grocery chains such as Kroger and pharmacies like Walgreens are increasingly choosing to park their cloud servers with Microsoft so as not to pour money into the pocket of their biggest competitor.
Marks and Spencer, which has food and clothing stores in the United Kingdom, is starting to use a separate new Microsoft service, Dynamics 365 Connected Store, which can send alerts to employees based on information gathered from sensors and cameras installed in physical stores.
The Information reported in April that Microsoft was considering releasing software to help retailers with digital commerce, citing comments from a company executive who expressed “a lot of respect” for online commerce company Shopify. Shopify’s stock has climbed 130% this year. Competition could also come from Adobe, which acquired e-commerce company Magento last year for $1.68 billion.