Do you dread making PowerPoint presentations? No matter how tech-savvy you are, if you don’t thoroughly enjoy making PowerPoint presentations, you’re probably grumbling the entire time. Sometimes, making a PPT presentation can feel like forcing yourself to eat the one food you hate most.
You might be surprised (and relieved) to learn that you don’t have to make another PowerPoint presentation ever again. There are individuals and organizations who have made a career out of crafting high-quality, professional PPT presentations.
Despise making PowerPoint presentations? It’s time to outsource
From this day forward, there is no reason to continue making PPT presentations. Just as you can outsource any other business task, you can outsource your presentations as well. For example, there are companies that will craft new presentations and improve existing PPT presentations to make them more presentable and impactful. Impactful presentations are part of the recipe for success.
You trust the experts when it comes to website development and graphic design; you trust the experts when it comes to marketing and advertising. It’s time to hand your PPT projects over to the experts, too.
Why is PowerPoint hard to master?
PowerPoint seems like a simple, straightforward program, and for the most part, that’s true. The program is easy to learn. To make your slides, you simply choose a background template and insert text or images.
This simplicity fools a lot of people in the beginning. It seems so easy. Just copy and paste content into the slides and if your content is good, your presentation will be a hit. Except, it doesn’t work that way.
There is a skill to creating PPT presentations that is often under-appreciated because it can’t be seen. In fact, the best presentations appear so simple that it seems like no effort was required at all. However, those are the presentations that likely took the longest to put together.
PPT presentations are supposed to be supplementary outlines
A good PowerPoint presentation supports a speaker in communicating points to their audience. PPT presentations aren’t supposed to be intricate, detailed, and fancy, and slides aren’t supposed to look like webpages. They’re not supposed to be full of bullet points, either. That’s where most people get frustrated. Things you might naturally want to do when creating a PPT presentation are usually the wrong things.
With PPT presentations, less is more. The meat and potatoes of a presentation should come from the speaker. The slides should exist to support some of the speaker’s points, but not contain an overwhelming amount of information.
When slides have too much text, the audience will start reading the slide and tune out the speaker. Also, the more text you put on a slide, the smaller the font has to become. Small text will frustrate an audience and will keep their attention on the slide rather than the speaker.
Business expert Guy Kawasaki recommends following the 10/20/30 rule. Each presentation should have a maximum of ten slides, run for a maximum of 20 minutes, and all fonts should be no smaller than 30pt.
Of course, there are exceptions to this rule. For example, you can use the PPT software to create webinars or other types of online presentations that aren’t accompanied by a speaker. You can even use PPT to create study guides. In these cases, you’ll need more than ten slides and your presentation can run as long as you need.
Don’t ask your website developer or designer to create your PPTs
It’s no secret that designers hate creating PPT presentations; it kills their creative energies. They’re going to hate every minute they have to spend copying and pasting content into slides.
At the end of the day, PPT is not a designer’s area of expertise. If you pass the job onto your web designer, you’ll get something, but it won’t be as powerful as you deserve.
Get the most out of your PowerPoint presentations by outsourcing
If you don’t like making PPT presentations, you’re probably not going to change your mind anytime soon. Don’t waste any time. If you need a presentation for a speaking engagement, a webinar, or any other type of presentation, outsource the task to the pros. You’ll be happier with your results.