Woman writing and planning business strategy

A Guide to Planning and Throwing an Event

Now could be seen as one of the best times to start planning an event to throw when everything has settled down. Plenty of us are socially starved and dying to having a good time again, see new people and try out new things. If you have had an event in mind for a while now but it has been put on the back burner due to the pandemic, then now is the time to start those plans right back up again.

In case you need a refresher, read this guide on how you can throw a successful event. 

What are Your Goals and Objectives?

One of the first important parts of planning an event is to be aware of your goals and your end objectives. That way, you have a clear idea of what you are working towards and what you want to achieve. This can help you stay focused and not get sidetracked with other issues or ideas that will not serve the main purpose. What do you hope to achieve from this event? Why are you organizing this event? How many people would you like to attend the event? These are important questions to ask yourself to make sure you are on the right path to creating the most successful event you can. 

Establish Your Budget

Your budget will determine what you can afford, how ‘all out’ you can go on certain areas of your event, and what will be a legitimate option during your planning. There are some key things to take into account when planning a budget, which includes not only all the high-ticket items but also the little things and an emergency or “just in case” budget too.

These can include, but are not limited to:


  • Venue – This includes the rent of the space and any extras such as insurance or parking.


  • Entertainment – DJ, live band, magician, the choice is yours! Just make sure to have everything included in the price when you make this budget. It could be that the entertainer requires accommodation and travel compensation too.


  • Food and drink – What cuisine are you going for? Will there be an open bar? Are you relying on ticket sales to fund a meal? 


  • Staff – If you want more than six people to attend your event, it will be unlikely that you’ll be able to cater to them all on your own. Think about the costs of hiring waiters, waitresses, bar staff, and other professionals for your event, and make sure to hire from reputable places such as eventbartenders.com for quality and insured staff. 

Get the Word Out

Depending on whether you are looking at hosting a quiet affair or want to raise the roof, it will determine what kind of marketing would be best for your event and how much money and time needs to be put into it. For a smaller, more private gathering, consider creating your own handwritten invitations for a personal touch. If you are looking at ‘the more, the merrier’ vibe, then implement some catchy branding and utilize SEO techniques online to get the word out, as well as social media marketing.