We are living in the world of eCommerce. Products are on the store shelf as well as on the eCommerce platforms. Wherever we look, we see one product or another. Sometimes we see the physical products on the store shelf, other times we see the product image on the catalog or on the eCommerce stores. Basically, product photography is all around us.
How to Find A Product Photographer
Just like product photography is all around us, so are the product photographers. While there is a need for some specific services, there is a rise in service providers for that specific service. Product photography is no different.
You can practically find a product photographer anywhere. In your local city or town, there are ton of photographers who will pose them as product photographers. For example, say you live in the city of Toronto and need a Toronto product photography expert. An expert who is specialized in shooting product images. A Google search will present a lot of results. You then need to exercise some caution on identifying the right person to deal with.
Best Practice Hiring A Product Photographer
You do a search on google hoping to find a specialist in this area. While you will find a few good ones, there will be a lot of so called “product photographers” out there who doesn’t have any experience in product photography.
Look at their profiles or portfolio website. Does it have a lot of samples on their portfolio site? Or a bunch of wedding photography images with a mere mention of product photography on the site? If you find wedding images on the photographer’s website, then run like there is no tomorrow. While a wedding photographer CAN shoot product images technically, it is not his or her specialty. No product photography expert will have the time to spend on shooting wedding photography or have the urge for it.
Why Do Companies Need Product Photography?
In order to sell a product, the product needs to be promoted one way or other. For example, a toy store in Montreal will need Montreal product photography to promote their toy product both online as well as on their retail store.
No online sale is being made without product images. It is therefore an integral part of product marketing. Also, images are important for retail sale as well. Catalogs, brochures etc will need to have images of the product the retailer is selling. It is therefore important for both online of offline sale for a company to have product photography.
Do you Need to Edit Your Product Photography?
Editing of product images is a must for a business. No commercial image will come out print perfect. To give the image a catchy look, certain level of editing and retouching is a must. Some photographers offer editing services as a package, other time product owners will have to find some editing or retouching company to outsource their editing needs.