Why Link Building is a Necessity for Small Business Success

Have you been wondering if you should hire an SEO agency to start building links to your website? If so, you’re on the right track. Small businesses need backlinks as much or more than large corporations.

Building a strong backlink profile is a major part of search engine optimization (SEO). Without backlinks, your business won’t achieve its full potential. That’s why it’s important to create a budget for SEO services even if that budget is small. It’s better to start off slowly than to never start link building at all.

Here are 5 reasons your small business needs to start building backlinks.

1. Backlinks increase your ranking in the search engines

You’ve probably heard that backlinks are connected to search engine rankings. That’s a true statement. Search engine algorithms take backlinks into account when ranking web pages. Both the quantity and quality of backlinks matter, although quality is always prioritized over quantity.

You need strong backlinks to get your website to rank on the first page of search results. To start generating backlinks, read The Beginner’s Guide to Link Building published by Ahrefs.com and once you understand how it works, contact an SEO agency to get started.

While many people do run their own backlink campaigns, if you’re not experienced it’s better to leave it to the pros. You can’t afford to get caught up in black hat link building schemes – your entire website could get suppressed or completely blacklisted from Google.

2. Ranking in the search engines will generate organic traffic to your site

Getting ranked in search results isn’t the only reason to generate backlinks. Backlinks also play a direct role in generating traffic to your website through content marketing.

When you use content marketing to generate links, your articles are published all over the internet. Those articles will turn up in search engines and some readers will click on your link. If you write compelling copy, you’ll get flooded with traffic that comes from your published articles.

This is why it’s important to publish articles only on websites related to your industry. You want your link to be placed in front of targeted readers, not random people.

3. Your best leads will come from targeted traffic

Link building through content marketing is a great way to generate targeted traffic. That targeted traffic is where your best leads will come from. Granted, you’ll want to run a PPC ad campaign at the same time, but your backlinks will also generate targeted leads.

4. A clean, solid backlink profile can help you sell your business

If you decide to sell your business in the future, it will be worth more when your website has a clean, strong backlink profile.

Having a strong backlink profile will make it easier for the new owner to continue with marketing and SEO efforts. For example, they won’t have to spend countless hours trying to untangle the website from a link farm before moving forward with more SEO strategies.

When potential buyers look at a business, they’ll run a check on the website to see where it stands. It takes time and money to clean up the effects of black hat SEO tactics. For instance, if your backlinks were generated from a link farm and those sites have since been penalized, it’s going to be difficult to fix. If your business is caught up in spammy SEO practices, even from the past, that will lower the value of your business.

If you’re going to sell your business and highlight the number of backlinks your website has, those backlinks need to be clean, solid, and from high-quality sources.

5. The majority of your sales will likely come from the internet

With some exceptions, a large portion of all sales come from the internet. This applies to nearly every industry that can sell online – even industries that merely take payments online and deliver goods in person.

If you want to create a successful business, you need to get on board with search engine optimization, including link building. There’s no way around it.

According to data published by Nasdaq, 95% of all sales will occur online by the year 2040. The percentage of online sales has only been increasing over the years and that’s not going to change. If you don’t start building backlinks to establish a visible foundation in search results, eventually you’ll be left behind. 

Backlinks are the backbone of profitability

Since your profitability will largely depend on getting traffic to your site online, backlinks are the backbone of your future profitability. If you want to grow your business, you need a strong, ongoing SEO strategy built on a high-quality backlink profile.