As a small business owner, you’ll be aware of how competitive consumer markets have become. Whether you’re in the healthcare or entertainment industry, it’s now become a hard task to create effective marketing campaigns and keep sales figures high in a world that is saturated with countless businesses.
However, the good news is this: it’s still possible to be successful and keep costs low at the same time.
To get started, let’s look at five proven tips:
Optimize your emails
Emails are a key factor in the world of business.
They function as a communications channel for business partners, clients, and consumers – so there is very good reason to care about optimizing your email system to its maximum potential.
One of the best ways your small business can do this is by using ‘email-to-SMS’ and ‘email-to-voice’ services.
An email-to-SMS service means that you can send and receive text messages through your emails. Basically, you’re combining your emails and sms messaging into one system, which is a great way to improve your productivity and business communications.
Email-to-voice is simple. It’s a service that converts emails into voice messages when you send them. For example, if your contacts are on the move and need to be alerted quickly, a voice message is delivered as a telephone call and played in audio form. It’s the smart and modern way to get so much more from email.
Create an online store
2020 and 2021 have seen the online shopping industry skyrocket in popularity due to the pandemic, where people have been shopping online due to most physical stores being closed.
Even if your small business only has a small customer base, that shouldn’t deter you from creating an online store – as online stores are a gateway to potentially huge sales.
Creating an online store for your products and services isn’t that difficult or costly, either. There are tons of website developers available to add a store to your existing website or create an entirely new website for you with an e-commerce platform built into it. Providing you choose a reasonable website developer company, this can all be done at an affordable price.
You can even be creative within your online store by adding loyalty programs (which people love) that will encourage consumers to shop with you more.
Social media marketing campaigns
As a small business, you should run marketing campaigns on platforms such as Facebook and Instagram to increase your brand exposure.
Ensure you have cybersecurity
Cybersecurity is important for small businesses that deal with a lot of digital information, like customer files with banking details in them. Keeping your business protected will keep customer information safe and your reputation. The NCSC has some great advice to help small businesses bolster their security at https://www.ncsc.gov.uk/collection/small-business-guide.
Market your values
Every small business should have values: are you a brand focused on diversity? Do you believe in sustainable, eco-friendly behaviors?
Make sure to incorporate your beliefs into your branding, which will add a human side to your brand. This is something that modern consumers like to see.