Out of all internet users aged 16-64, 72% of them use their smartphones to play games. Although gaming apps are widely popular, they aren’t the only success stories in the development world.
No matter what app market you choose to go into, the developing process is going to determine your success rate. Read on to learn how to develop an app.
1. Conduct Market Research
Even with a great app idea, you’ll need to clarify which niche you are targeting. Because so many apps continually get developed, it is best to define and understand potential users before getting started.
Chances are, someone out there has already developed an app similar to the one you want to create. Knowing how to develop an app that can stand out from the competition is essential.
One of the best app development tips we can provide is completing enough market research. This is a necessary step if you are looking to target a small or broad niche of people.
To see success with an app, you must figure out the pain points of your target audience and what inspires them. Here are a few ways to do this:
- Study questions on forums
- Search for trends
- Find what audiences are searching for
- Figure out common issues
- Create polls, questionnaires, or surveys
- Check top apps and categories
Being successful in the app market might be difficult. For this reason, it is recommended to develop an app in a less competitive market.
2. Finalize Your Idea
Because research is one of the most important steps on how to develop a successful app, you can finalize your idea once complete. At this stage of the process, you should know what your core feature is.
Based on the information you find and the goal you want to achieve, you can start on a prototype, otherwise known as an MVP (minimum viable product).
The MVP is the smallest version of the product that can help it move into the market. This prototype should include the following:
- A minimum list of features
- A catchy name
- App keywords discovered through research
- Previews of the app
- An app press kit
It can then be used during the beta testing process that involves your target group. You should also use the MVP to secure funding by presenting the idea to multiple investors.
3. Design the App
Understanding how to design an app will come in handy even if you push all of the design work onto a trusted professional. These tips for designing an app can help boost the success rate:
Follow Design Guidelines
If you expect your app to be used on an Android or iOS device, you must follow the design guidelines to be accepted into the store. Combine these guidelines with unique features to increase the customer experience.
Consider Responsive Design
Responsive design can help you create something that works for all operating systems while lowering initial development costs. The code used for the app will render to the corresponding device such as a smartphone, laptop, tablet, etc.
There are other web-based solutions you can find for apps through python development.
Focus on the Details
Details matter in the world of applications especially if you have many competitors in the same market. Some details you could include to stand out are animations, sound effects, graphics, and interactions.
These adjustments may seem small to you, but they can do wonders for the customer experience. You can intersect your unique app value with the current design trends.
Keep It Simple
An app that is confusing or hard to use is sure to be deleted within a day. Applying the keep it simple rule can combat this potential issue.
You can follow the 2-tap rule to decide if your app is easy enough to use. If it takes more than 2 taps to do what needs to be done on the app, you may want to consider a new route.
Other rules to check out are the 5-point rule and the 98% rule. The 5-point rule limits the number of elements to 5.
For example, each time you use a different color, font, or element size, you get a point. Now, points aren’t great to have. If you end up with more than 5 points, you need to redesign.
Last we have the 98% rule. This rule says that each product should be designed so that it can be used 98% of the time.
Create a Logo
An app logo should correlate to the message you want to deliver and have the same branding colors and composition. Without a logo that stands out and make sense, you’ll have a hard time with app success.
4. Create an App Launch Strategy
An app strategy is a lot like a business plan. If you’ve even written a business plan, you know how detailed these documents need to be.
The app strategy must include the following four categories:
- Goals and plans
- Technological preference
- Resources and costs
- Marketing and rewards evaluation
When you lay out the specific details in each of these categories, you’ll find it easier to come up with a successful app launch strategy.
5. Launch the App
Once the development process is complete, you can finally bring your idea to life. You can use your launch strategy to control, plan, and schedule the deployment of your app into the market.
Before the release, it is important to test your software and integrate analytics tools. With these additions, you can collect the app metrics that define the growth.
How to Develop an App Explained
Learning how to develop an app is just the first step of a long-term process. Even after you launch your app, the work is not finished.
With metrics, you can uncover what your clients need and how you can make their experience better. Updates and added features are important factors in the success of your app.
For more articles that have advice about technology, check out the other posts on our blog.