There are many things in life that comes in stages and done in several steps. All big jobs have small parts of it and are done by different groups of people or departments or companies. A marketing campaign for a product manufacturing and retailing company is no different. In a marketing campaign, there are various steps in it and all the steps are done by highly skilled individuals or teams. Out of all the steps that are done, image editing of commercial products is one of the parts and are done by clipping path service providers.
Why an Image Needs to Be Edited for Marketing Purposes?
We all have experiences with online shopping. We have gotten used to online shopping over the course of last decade and with the current pandemic era we are going through, we are getting more and more used to online shopping.
During the process of online shopping, we search for the product we want to buy on our popular online shopping platforms like Amazon, Etsy or on other online shopping platforms. Sometimes we know what we want and we go to the manufacturer site directly. What we see on our search on our search results is usually a wide range of product selections. Shoppers then select the product they want to buy and find one of several images of that specific product.
Since just looking at a single image can be difficult to make a purchasing decision or to make anything out of that image, product owners typically shoot several images of the same product from several angles. It is the images that give the shopper an idea about the product and a feel for the product. If the product looks line what the shopper is looking for, the shopper makes a purchasing decision. Since the image is the major deciding factor, the product images need to be edited to give it a polished look. This polished look in the image is what gives the shopper a sense of satisfaction to buy the product.
Where the Clipping Path Editing is Done?
Clipping path editing is done at various locations by wide range of people. Some home users might do the clipping path editing on their own using Adobe Photoshop program. Some commercial photography studio will have their own graphic designer who would edit their images. Some companies will have their own graphic design team that edits their images. And there are clipping path companies who offer their services to the eCommerce industry and get their images edited in their retouch studios.
Outsourcing clipping path work is most popular these days. These studios are located offshore and offer their service for low cost. They also have highly skilled photoshop experts who edit images of similar kinds on a daily basis. It is therefore most time and cost efficient to outsource clipping path work to these offshore companies.