Does your company need to hire a business copywriter? You shouldn’t have too much trouble finding one to assist you with your copywriting needs.
There are about 100,000 copywriters working throughout the country right now. That should make it relatively simple to track down the small business copywriter that you need.
But you’ll want to ask yourself a very important question at some point when you’re attempting to have copywriting for a local business done. Do you want to hire an in-house business copywriter or outsource the work you need to be completed?
Check out the biggest pros and cons of hiring an in-house business copywriter versus outsourcing your work to a copywriting business.
Pros of Hiring an In-House Business Copywriter
Do you know that you’re going to need to have a lot of copywriting done for your company over the course of the next few years? If so, then you’re probably going to want to seriously consider hiring an in-house business copywriter as opposed to outsourcing your work.
Over time, the business copywriter that you hire will be able to create a unique voice for your brand when you take this approach. They’ll also be able to develop and stick to whatever kind of writing style you like the most. It’ll make your entire copywriting mission more cohesive as a whole.
You’ll also be able to get copywriting done for your business as quickly as you need to when you have someone in-house working as a business copywriter. They can bump things that need to be prioritized up to the top of their to-do list and make sure they finish them just as fast as you need them done.
Additionally, an in-house business copywriter is going to become a part of your team once they get comfortable working for your company. As a result, they might be able to pitch in when it comes to doing more than just copywriting. You’ll love having them around to help your business grow.
Cons of Hiring an In-House Business Copywriter
Hiring an in-house business copywriter is going to be a great idea for so many different reasons. But there are, of course, always going to be some downsides to doing it.
First and foremost, hiring an in-house business copywriter is going to mean paying them a salary and, in most cases, paying for them to have benefits. And you won’t be able to get away with just paying them whatever you want. The copywriting industry is starting to get competitive, which means you’ll need to pony up some serious cash to convince a copywriter to join your team.
You’ll also have to worry about turnover when you hire an in-house business copywriter to work for you. If they decide to leave your company one day, you’re going to be without copywriting services for at least a little bit. And that could potentially affect your business if you’re not careful.
For each of these reasons, you might not want to hire an in-house business copywriter to help you with your copywriting needs. You may be better off outsourcing your work.
Pros of Outsourcing Copywriting Work
If you need to hire a copywriter but don’t necessarily want to create a full-time position for one, you’ll also have the option of outsourcing your copywriting work. And you’ll be happy to know that it’s easier than ever before to do this.
You can hire an individual copywriter through one of the many writing job boards that exist on the internet. Or better yet, you can call on a copywriting business to supply you with a copywriter so that you can get the copy you need.
Either way, you’ll love how much more affordable it is to outsource your work rather than paying a full-time employee to handle it. If you only need to have copy written every so often, it’s going to be the more cost-effective option for you.
You’ll also love the fact that you can find copywriters that specialize in all kinds of different types of copy. If you need an article written on, say, sales funnels, there are bound to be lots of copywriters out there who excel at copywriting for a service business that can help you out.
Cons of Outsourcing Copywriting Work
Outsourcing your copywriting work to an individual copywriter or a copywriting business is going to be a breeze. But you should take note of the fact that there will be some drawbacks to doing it.
For example, you’re not always going to benefit from outsourcing copywriting work when you need copywriting done on an almost daily basis. A copywriter outside of your company might not be able to keep up with the pace that you need them to work at.
You also might find that some of the copy you receive when you outsource your work won’t always capture your brand’s voice. You’ll end up having to rework it yourself to make it fit with all the rest of your company’s copy, and this could prove to be more of a hassle than it’s worth.
This might make you rethink your decision to outsource your work versus hiring an in-house business copywriter. You’ll wonder why you didn’t take the time to hire a full-time employee in the first place.
Which of These Two Options Will Work Best for You?
There is a pretty good chance that your company is going to need to have copywriting done at some point in time. It’ll be up to you to decide whether you’re going to have an in-house business copywriter work on it or outsource your work to someone outside of your company.
You should weigh all of the pros and cons for each option that we’ve discussed here to see what the best choice would be for you. You should also reevaluate your copywriting situation as you move forward and think about going back and forth between the two options based on your needs at any given time.
Look for more tips that will help you run your business better by browsing through the other articles posted on our blog.