Did you know that there are approximately 600 million blogs existing on the internet today? If you have dreams of creating a successful blog, this number may intimidate you–it may seem impossible to make an impact on such a vast ocean of blogs and web content.
However, it’s more than possible to create a blog that’s successful and even lucrative if you have a plan in place and know some common blogging strategies.
Read on to learn how to start a blog in this step-by-step guide in order to set you up for success in the future!
Select your Niche or Blog Topic
When it comes to how to write a blog, your first step needs to be what to write about. Although this may seem obvious, you’d be surprised by how many people get started by writing about anything and everything.
The issue with this is that you need to write about what you know and what you’re passionate about. It’s impossible to be consistently knowledgeable about any and all topics!
Next, choosing a niche makes it easier to market your blog to certain people. Keep in mind that people read blogs in order to be entertained, learn more about a topic, or learn new trends in their industries.
With a specific target audience in mind, you’ll find it easier to write consistently about a topic as well as how to market the blog effectively to them.
If you have more than one niche you’re considering, remember that it should:
- Be a large enough niche to obtain regular web traffic
- Has monetization potential
- Doesn’t have too many direct competitors
Analyzing competitors is an important part of choosing your niche. This can inform you how to make your blog unique.
Choose a Platform
Now that you know the main topic you want to write about, you need to choose a platform. If you’re wondering how to start a blog for free, many of the platforms available have free options or low-cost monthly fees.
Overall, we recommend creating your own web domain for your blog. Although content platforms exist such as Medium or Substack, it can still be a struggle to get a following on those platforms.
Once you do get a following, you’ll find that you’ll still want to drive traffic to your own website or collect contact information for email campaigns. For that reason, consider creating a self-hosted WordPress site, or consider a web platform such as Squarespace, Wix, and more.
As your website gets more traffic, you can also collect important info such as its domain authority.
Create Your Domain Name
Your domain name is the name of your website in the URL. This can be as simple as your first and last name, but you may also want to choose a name that’s relevant to your topic or is keyword optimized.
This can be one of the hardest parts of creating a blog, so take your time and consider running your ideas by friends, family, and colleagues. Overall, you want to choose a domain name that’s memorable, easy to spell and relates to your topic in some way.
You may also need to check if the domain is being used already as well as how much it costs each year to renew it. You can purchase domain names with Whois privacy for as low as $20 a year.
Find Your Blog Theme
You’ll find that most web platforms allow you to choose a theme for your blog. This dictates the colors used, typography, negative space, and more. This is a subjective choice that depends on your target audience, personality, and topic.
However, it’s recommended to always choose a responsive theme. This means that it’s able to work flawlessly no matter what device or screen size a viewer is using.
If you’re stuck on what to choose, blogs usually perform better with minimal layouts and not a lot of distracting colors. You’ll also want to choose a font that’s easy to read.
Start an Email List
Remember that one of the top ways to keep readers interested and updated is to start an email list. Whenever you post a blog, you can inform people that it’s posted by connecting with them directly in their inboxes.
This is why it’s recommended to start an email list as soon as possible. Create a form that collects people’s first names and email addresses so they can opt-in to your content.
Set expectations right away–inform them whether they can expect emails once a day, once a week, or a couple of times a month. As you become more experienced, you’ll be able to tailor your emails to your audience’s preferences.
Post Consistent, Quality Content
If you want to know how to start a successful blog, at the end of the day it’s all about the content. Once your website is up and running, keep in mind that you want to continue to write entertaining, informative content that adds value to your reader’s lives.
Adding keywords to your content can also help improve your SEO. These keywords will help you rank further up in search engine results pages. However, avoid keyword stuffing your content and only add them if they make contextual sense.
How to Start a Blog: First Consider Your Niche
If you’re ready to start a blog, remember that your first step should be choosing a niche or blog topic. Although you may be interested in monetizing your blog in the future through ads or affiliate links, it’s also important that you have an interest in the subject as well as experience.
Remember that for your blog to survive, you’ll need to be creating quality content consistently for a long amount of time. For this reason, the niche you choose needs to spark your passion as well!
Once you choose a niche, we recommend blogging on your own web domain. This is because you’ll have greater control over monetization and SEO. As your traffic grows, you also have an easy way to capture contact information for email campaigns.
Ready for more information on how to start a blog? Keep reading for more informative content!